Guideline International’s Origins
Guideline International was founded by Alexander Teixeira de Mattos, who spent many years working with multinationals. He has developed a unique method of guiding companies, aligning their teams and employees to their overall business strategy and to the achievement of their organisational goals.
After serving in the Dutch Royal Parachute Commandos, he studied Astronomy and Computer Technology at the University of Leiden in The Netherlands. On holiday in South Africa, he saw an opportunity, and spent the next 8 years developing his business acumen and cultural awareness in the southern African tourism industry.
This led the European Performance Institute, a management consultancy active in over 22 countries worldwide, to recruit him, and to use his business insights, his analytical mind, his cultural consciousness and his linguistic skills, to assist multinational companies in streamlining their processes and systems. As project manager, Alexander led change processes aimed at increasing economic value added (EVA), reducing operational costs and improving profitability.
Having focused exclusively on the business processes and systems, Alexander then joined forces with Dale Carnegie and Associates, helping teams to develop another important resource of any company, its people. Eager to share his experience with business professionals facing challenges similar to those he had encountered, Alexander established Guideline International.
Over the course of his career, he led successful projects with companies in Western Europe (F, UK, IRL), Central Europe (Azerbaijan, Croatia, Romania), Asia (India, Malaysia), Africa (Ghana, Nigeria, Angola, Zimbabwe).
Alexander is tri-lingual, and conducts his workshops in English, French and Dutch. He also speaks fluent Afrikaans and German.
